Welcome to HELP DESK, where I answer your queries about making, exhibiting, finding, marketing, buying, selling–or any other activity related to–contemporary art. Together, we’ll sort through some of art’s thornier issues. Email email@example.com with your questions. All submissions remain strictly anonymous and become the property of Daily Serving. HELP DESK is co-sponsored by KQED.org.
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An artist lecture certainly doesn’t have to be boring. The best ones leave the audience energized with a new appreciation of what it means to be an artist in a contemporary community. There are many ways to rock your presentation, and there really isn’t a one-size-fits-all answer, so what follows are some general suggestions that you can tailor to your style and comfort level.
This first tip is non-negotiable: above all other considerations, practice is the key to success. Whether you are a veteran at the microphone or terrified of an audience, practice will make your talk go smoothly, so once you have your PowerPoint slides in order, take the time to run through your images and talk out loud about the work—even to an empty room. Just hearing your own voice will alert you to any gaps or flaws and you can tighten up your lecture considerably by running through it a couple of times before the actual presentation. You can also use these opportunities to time your talk—no matter how good the work is, everyone’s butt starts to hurt at around the 50-minute mark, so don’t go over the time you’ve been allotted.
Another factor to consider is your audience: you’ll want to adjust your talk in keeping with who will be listening. In this case, your information should be mainly geared toward the students, so find out if they are undergrads or grads and speak accordingly. I’m not suggesting that you dumb down your presentation, but if you’re a theory geek and plan to talk about Giorgio Agamben’s state of exception, be prepared to introduce these complex ideas to an audience that may not already be familiar (which, by the way, will lengthen your talking time). No one gets excited about a presentation they don’t understand, so if you know in advance whom your audience is you can customize the information to meet their needs.
Stage presence can definitely help a lecture along. To begin: stand up straight, smile, look around the room, and look the audience in the eyes. If you’re nervous, learn some breathing techniques that will keep you focused enough to get through the first few minutes—after that, the fight-or-flight mechanism will have died down and you’ll be in the zone. Also, avoid being a cadaver at the podium; during your rehearsals try to practice some natural gestures that you might make, such as holding your hands apart to indicate size or pointing to a particular area in an image. If you are comfortable on stage, you may want to get out from behind the podium a few times, because movement is dynamic and creates energy. Finally, humor is an excellent strategy for livening up a lecture. If there’s a funny point you could make, by all means we in the audience want to hear it.
Since your job is to open up your practice, images of your influences can be great—if they’re truly related to your work in a tangible, expressible way. For example, let’s say you’re profoundly inspired by the work of Cindy Sherman, yet you make abstract paintings: you need to explain very clearly why you believe these two different bodies of work are connected. If your work is a response to another artist’s, or a continuation of a prior creative exploration, then talking about your influences can be very enlightening. But there’s a caveat: be careful that you’re not justifying your own work by trying to stand on the shoulders of other (likely famous) artists. Your work should rest on its own merits, and talking about influences should illuminate, not vindicate, your practice.
One idea to consider for the Q&A is to not save it for the end. When possible, I explicitly open up my lecture to questions from the beginning, asking the audience to jump in at any point when they need clarification. This serves two functions: it allows people to ask questions before they forget them, and it can also break the ice on queries so that there’s not an awkward pause at the end of the lecture while everyone waits to see who will ask a question first. This opening-up strategy is not for everyone—it can derail a really tightly scripted talk, so this method may not work for you if you’re reading word-for-word from your notes—but if you’re comfortable enough to do your lecture from an outline, the odd interjected question can liven things up considerably.
One of the reasons that artists often shine during the post-talk Q&A is that they’re more or less done with the task at hand: they’re relieved, relaxed, and—after 45 minutes of talking—they’re in the swing of things. Take time to acknowledge your questioners by saying things like, “Thanks for asking that question,” or “That’s an important question.” If you don’t know the answer to a query, throw it out to the audience and open up a general discussion with something like: “I’m not sure what the right answer is, but I bet someone else in this room does.” If you’re greeted with a lengthening silence after your introducer announces that the floor is open for questions, don’t feel bad, just turn the tables on your audience and ask questions of them. With a little practice, you’ll learn to read each crowd and use strategies that will keep the presentation energetic right up to the final moment.
Finally, remember that being invited to give a lecture is a form of praise and respect. Start and end your talk by expressing your gratitude. Thank the audience for coming, and thank the specific people in the department who brought you there. Practice, smile, be confident—and break a leg!